Unlock growth
& build traction.

Contact us today to set up an introductory immersion session so we can unpack your needs.

Elevate thinking. Accelerate outcomes.

Elevate thinking.
Accelerate outcomes.

When you work with Overt, you get more than advisors, you get partners who are openly invested in your success.

At Overt, we’re committed to not just helping you plan your next move, but making sure it happens, efficiently and effectively. Our diverse skills, experience, and capabilities across the leadership team equip us to tackle a wide range of challenges and opportunities.

Clear values, real impact.

Clear values, real impact.

Clear values, real impact.

Whether it’s monthly planning sessions, ongoing market analysis, or rapid-fire decision support, we work alongside you and your team to provide the insight and direction needed to keep momentum strong, and decisions smart.

We lead with honesty,
not convenience.

We believe in doing what’s right, not just what’s easy. That means acting with integrity, being transparent in our thinking, and always championing what’s best for you, even if it’s not what you first expected. We’re here to add real value, not just nod along.

We lead with honesty,
not convenience.

We believe in doing what’s right, not just what’s easy. That means acting with integrity, being transparent in our thinking, and always championing what’s best for you, even if it’s not what you first expected. We’re here to add real value, not just nod along.

Smart, original thinking,
without the ego.

We bring creativity, intelligence, and curiosity to every challenge. We don’t follow formulas, and we’re not here to blend in. Our team is proudly original, unafraid to challenge the norm, and always looking for better ways forward, grounded in insight, not ego.

Smart, original thinking,
without the ego.

We bring creativity, intelligence, and curiosity to every challenge. We don’t follow formulas, and we’re not here to blend in. Our team is proudly original, unafraid to challenge the norm, and always looking for better ways forward, grounded in insight, not ego.

Relationships come first. Always.

We believe great work depends on mutual respect. That’s why we prioritise healthy, honest partnerships, where boundaries are honoured and people come before profit. We’re not afraid to say no when it counts, and we never compromise our values to get ahead.

Relationships come first. Always.

We believe great work depends on mutual respect. That’s why we prioritise healthy, honest partnerships, where boundaries are honoured and people come before profit. We’re not afraid to say no when it counts, and we never compromise our values to get ahead.

Creating a more prosperous future, together.

Creating a more prosperous future, together.

Creating a more prosperous future, together.

We find real fulfilment in helping others succeed, and seeing the positive impact that has on the people and communities around them.

We believe prosperity is a ripple effect. By helping our clients succeed, we enable them to create lasting value; not just for themselves, but for their teams, their customers, and their communities. When businesses grow with purpose, everyone benefits.

Built on family, driven by passion.

Built on family, driven by passion.

Built on family, driven by passion.

As a family-run business, Overt stands for clarity, integrity, and delivering results you can see and trust.

Founded in 2017 by siblings Kate and Ben, and later joined by their father - John, Overt was started with the shared vision for an ethical business, focused on solving the right problems with the right solutions. Together, we have built a company that puts openness at its core.

Kate Maxwell

kate@overt.co.za

/

(+27) 073 134 4417

With over a decade of experience across advertising, tertiary education, and consulting, Kate blends her passion for creativity with strategy, design, and brand development. With a track record of delivering well-conceptualised and executed projects across numerous industries, for both local and multinational businesses, she excels at driving projects that are as thoughtfully conceived as they are flawlessly executed.

Kate Maxwell

kate@overt.co.za

/

(+27) 073 134 4417

With over a decade of experience across advertising, tertiary education, and consulting, Kate blends her passion for creativity with strategy, design, and brand development. With a track record of delivering well-conceptualised and executed projects across numerous industries, for both local and multinational businesses, she excels at driving projects that are as thoughtfully conceived as they are flawlessly executed.

Kate Maxwell

kate@overt.co.za

/

(+27) 073 134 4417

With over a decade of experience across advertising, tertiary education, and consulting, Kate blends her passion for creativity with strategy, design, and brand development. With a track record of delivering well-conceptualised and executed projects across numerous industries, for both local and multinational businesses, she excels at driving projects that are as thoughtfully conceived as they are flawlessly executed.

Ben Maxwell

ben@overt.co.za

/

(+27) 083 291 3833

Bringing more than a decade of experience in advertising, financial services, and consulting, Ben specialises in strategy, service design, and innovation. He’s worked with teams locally and globally to unlock new market opportunities and build disruptive solutions in sectors like financial services, telecoms, agriculture, and mining. Ben is passionate about solving complex problems, simply.

Ben Maxwell

ben@overt.co.za

/

(+27) 083 291 3833

Bringing more than a decade of experience in advertising, financial services, and consulting, Ben specialises in strategy, service design, and innovation. He’s worked with teams locally and globally to unlock new market opportunities and build disruptive solutions in sectors like financial services, telecoms, agriculture, and mining. Ben is passionate about solving complex problems, simply.

Ben Maxwell

ben@overt.co.za

/

(+27) 083 291 3833

Bringing more than a decade of experience in advertising, financial services, and consulting, Ben specialises in strategy, service design, and innovation. He’s worked with teams locally and globally to unlock new market opportunities and build disruptive solutions in sectors like financial services, telecoms, agriculture, and mining. Ben is passionate about solving complex problems, simply.

John Maxwell

john@overt.co.za

/

(+27) 083 641 0200

With over three decades of listed company senior leadership in banking, insurance, and consulting, John offers extensive expertise in business transformation and growth. He has a proven track record leading large-scale initiatives, introducing new technologies, and steering complex joint ventures. John’s mentorship and leadership development skills are key to how we nurture a culture of high performance and trust.

John Maxwell

john@overt.co.za

/

(+27) 083 641 0200

With over three decades of listed company senior leadership in banking, insurance, and consulting, John offers extensive expertise in business transformation and growth. He has a proven track record leading large-scale initiatives, introducing new technologies, and steering complex joint ventures. John’s mentorship and leadership development skills are key to how we nurture a culture of high performance and trust.

John Maxwell

john@overt.co.za

/

(+27) 083 641 0200

With over three decades of listed company senior leadership in banking, insurance, and consulting, John offers extensive expertise in business transformation and growth. He has a proven track record leading large-scale initiatives, introducing new technologies, and steering complex joint ventures. John’s mentorship and leadership development skills are key to how we nurture a culture of high performance and trust.